Big ideas are nothing without the backbone to build them. Our promise behind every project: if we dream it, we can deliver it.
At Trigger(House, we believe that Qualified Creative shouldn’t be a radical concept. And yet, in today’s experiential marketing landscape, it still feels like it is. To us, it’s just the obvious next step—a commitment to making creativity more accountable, ideas more executable, and results more reliable.
It’s not about stifling imagination. It’s about sharpening it. Channeling it. Elevating it.
As VP of Production Ross Mosher puts it:
“Qualified Creative brings more people into the process earlier, so that ideas can be properly vetted from the start.”
We don’t believe in tossing massive concepts over the wall and hoping production can figure it out later. That’s how too many experiential campaigns become cautionary tales—grand ideas that never actually make it to the real world intact. Or worse, they do—but they fall apart. Literally.
Qualified Creative means bringing creative, production, and operations together early and often. It’s about injecting feasibility checks into the DNA of ideation.
“Our Production team is involved in the creative development and planning process more than at most other agencies in our industry,” Mosher continues. “Having production input as an idea is coming together allows us to ensure we’re going to be able to execute within budget and timeline.”
VP of Operations Selena Hoover expands on that:
“Qualified Creative really becomes a system of checks and balances for us. It guarantees the feasibility of our wildest concepts so that we can stand in front of the client with 100% confidence that everything we’re putting forward can be done as shown.”
Too often in our industry, big, shiny ideas are presented to clients without a clear path to realization. They look amazing on paper but unravel in the real world—failing onsite, breaking under pressure, or showing up as only a fraction of what was promised.
We’ve seen it happen. We’ve even been the agency brought in to fix it.
“Qualifying other agencies’ creative is what really led us to always making the promise to ourselves that we would never put something in front of a client that we couldn’t see through to the end,” says Mosher.
Think of it like this: ever see a car commercial that flaunts a high-end model loaded with features, only to find the advertised price applies to the stripped-down base model? “We don’t do that,” we say unapologetically. With Trigger(House, what you see is what you get—and what you get is what we know we can build.
Let’s be clear: Qualified doesn’t mean “safe.” It doesn’t mean “boring.”
“We only present ideas that are doable,” says Executive Creative Director Chad Turner. “That doesn’t mean they’re not big ideas. That doesn’t mean they don’t push boundaries. It doesn’t even mean they’ve ever been done before—it just means we are completely confident that we can figure out a way to do it, and within the given timeline and budget.”
That’s the key: creative ideas that don’t just wow—but work.
Take our Ben & Jerry’s mobile tour, for instance. The client wanted a show-stopping carnival ride. The first ideas floated were massive—rollercoasters, giant waterslides. But they weren’t feasible for a multi-city tour needing fast setup and tear-down.
So we engineered something bold and brand-right: a giant swinging yo-yo ride.
“It was HUGE, it was really fun, and it was safe and manageable,” Mosher recalls. “It checked off all the boxes.”
Some of our proudest moments have come when there’s no precedent to follow:
That’s not magic. It’s method.
“Qualified Creative has been especially important in projects where we’re essentially doing something that’s more or less never been done before,” says Turner.
We don’t throw spaghetti at the wall and see what sticks. We bring a multi-disciplinary team with cross-functional skills, practical knowledge, and a passion for executing the extraordinary.
For us, this isn’t just a process. It’s a promise—to our clients, our teams, and the experiences we create.
“Qualified Creative becomes so much more than simple strategy—as Portsmouth, NH-based experiential marketing agency Trigger(House demonstrates—it has become a major seal of integrity.”
And in an industry full of hype and highlight reels, integrity is what truly sets us apart.
We’re not just in the business of great ideas—we’re in the business of delivering them, with every nut, bolt, budget line, and boundary considered from day one.
Because that’s how you build trust. That’s how you build unforgettable experiences.
That’s Qualified Creative.
