Wolverine x Halo: Custom Kitting

Nationwide

Challenge

Create unique custom packaging for the Wolverine x Halo Limited Edition Master Chief boot. The design should be inspired by the Halo video game, creating an unboxing experience as exciting and memorable as the boots themselves and providing a sharable moment for consumers to celebrate across social media.

Approach

Trigger(House designed a high-end magnetic closure box with limited edition custom-stamped dog tags and foam cutouts for 4 sizes of boots. Adding to the rugged presentation were poly strapping and metal buckles on the exterior of the packaging, evoking a tough, industrial aesthetic, tying everything back to the overarching militaristic theme. T(H handled the logistics and all vendor management as it related to the production of the boxes and accessory elements.

Results

A total of 167 limited edition Wolverine x Halo: The Master Chief Boots were produced, 50 of which were seeded to influencers. All were delivered to the client in time for the launch and the remaining 117 were made accessible to the public, selling out quickly in presale.