Triggerhouse

Twisted Tea: Tailgate Tour

Nationwide

Challenge

Serve up flavorful and refreshing Twisted Tea to thousands of tailgaters across the country at NASCAR races and country music concerts.

Approach

Armed with a fully customized 2004 Airstream Skydeck 390, a dream team of tailgate pros, and the ultimate tailgating pro tips guide, Trigger(House executed a nine-month Twisted Tea experience, stopping at NASCAR races and Dierks Bentley concerts nationwide. The experience came to life in a 20X40 footprint featuring branded elements including a photo experience, oversized yard games, a grill cooking up BBQ bites, and a plethora of hard iced tea samples. Fans and customers alike were treated to guest appearances from the Twisted Tea roster of tailgate pros, including Nascar driver Ty Dillon and Man vs Food host Casey Webb.