TRULY: Boston Marathon

Boston, MA

Challenge

Educate and generate awareness by introducing new drinkers to TRULY Spiked & Sparkling through event programming occurring around the Boston Marathon that encourages adoption, trial, connectivity, and engagement among an active lifestyle consumer.

Approach

In less than 30 days, Trigger(House worked closely with the brand to plan and execute three TRULY-owned pop-up fitness events. Each pop-up consisted of an influencer-lead fitness class at a unique Boston location, like the viewing deck at Fenway Park, and included a TRULY sponsored brunch or happy hour following each fitness activity. Tapping into Boston-based fitness influencers, the series was promoted on various social channels.

Results

All scheduled events—yoga, spin, and run—sold out, giving Boston locals and incoming Marathon visitors a TRULY Spiked and Sparkling experience rooted in the ideals of a healthy lifestyle. Our social influencers reached over 237,608 people, received 39,584 likes and 1,248 comments on social media outlets.