Stonyfield: Virtual Farm Tour

Nationwide/Virtual

Challenge

Rethink and adapt Stonyfield’s annual in-person organic farm tour for the Covid era, creating a fully immersive virtual experience that leaves top influencers and trade guests feeling like they’re at the farm from the comfort of their own home.

Approach

Design a virtual brand experience utilizing different mediums including: live-streaming, demos, interviews, and Q&As, along with produced videos, original animations, interactive website, and custom-designed influencer gift bags that collectively bring the brand story to life and amplify the brand message in fun and engaging ways.

Results

Over 280 guests, holding three different levels of permissions, attended the 1-day event that hosted 5 live segments broadcast from 4 locations, 4 custom produced video pieces, 5 custom email designs, 66 downloadable documents and resources, 20 custom influencer kits mailed, and a 24/7 live stream from the farm.