Stonyfield: Virtual Farm Tour Kits
Nationwide
Challenge
Provide select influencers with a premium at-home gifting experience that compliments the Virtual Farm, an exclusive digital experience hosted by Stonyfield. The gifts should focus on bringing the online event to life with touch and feel tactics that include one-of-a-kind gifts from unique vendors that can live on in the home post-event.
Approach
Trigger(House sourced exclusive craft gifts and provisions from NE-based artisans and packaged them up into a multi-tier kit delivered right to each influencer’s front door. Each package, themed after a specific program from the event and custom-designed by our team, came with unique gifts, treats, and swag—all labeled with open times that coordinated with the Virtual Farm Tour agenda. From a Vermont-curated welcome kit with maple syrup, flannel blanket, and barn wood frame to a ‘pasture play’ box complete with real organic grass, cow plushie, spring pasture-scented candle, and “cow licks” lip balm to a bundle of Stonyfield products, all pre-chilled and ready to enjoy—each kit delivered a unique experience, elevating the virtual field trip to a multi-sensorial at-home journey of the senses like no other. Finally, to top it all off with a little “cheers” to those participating, kits included cocktail ingredients along with a T(H-designed recipe card so guests could fix themselves a special drink for a virtual happy hour with Stonyfield’s co-founder and CEO.
