Triggerhouse

Stonyfield Organic: StonyFIELDS

Nationwide

Challenge

Create a Stonyfield Organic ‘Field Day’ experience that executes in key markets across the US. The footprint elements should be fun and engaging while delivering key brand messaging including communication around Stonyfield Organic’s role in transitioning public playing fields across the country to organic landscaping.

Approach

Trigger(House designed a flexible 40’ x 40’ footprint with modular elements, including sampling stations, custom yards games, activity zones, and a robust branding package that tied the entire footprint back to the brand aesthetic. In addition, Trigger(House fabricated a custom interactive cart that communicated the brand’s dedication to organic practices both in their products and throughout playing fields nationwide.