Stonyfield: Date With a Cow

Nationwide

Challenge

For Valentine’s Day 2021, Stonyfield partnered with Trigger(House to help some hungry hearts find an organic connection...with a cow. The goal: sweep people off their feet without sweeping them out of their homes—by producing and streaming live 15-minute virtual dates via Zoom.

Approach

T(H laced up our farm boots and headed to beautiful Molly Brook Farm in Cabot, VT to execute the private video chats. Coordination included video production, tech services, location, and guest management. The virtual “dates” included a one-on-one with a cow and time to talk directly with the farmers about life and work on an organic farm.

Results

With a wait list of over 2,500 people, the quickly sold-out dates caused quite a “cowmmotion” with some lucky followers in the MOOd for love. They also caused a buzz with the media—garnering 84 online placements, 27 broadcast placements, and over 300MM impressions with coverage featured in Ad Age, ABC News, Good Morning America, Southern Living, Yahoo!, Mashed, and The Takeout.