Triggerhouse

siggi’s: Fokk Sugar Campaign

Natonwide

Challenge

Develop and manage logistics for exclusive promotional mailers and an online retail store to support the launch of the “fokk sugar” campaign from siggi’s. The launch should be centered around the “fokk sugar” crewneck sweatshirt—a fun, creative, and attention-grabbing way to show the world what siggi's really thinks about sugar, complete with a nod to the brand's Icelandic roots.

Approach

Trigger(House implemented a two-pronged approach using ecommerce and influencer kits to help promote the launch of the unapologetically titled campaign. T(H worked through an extensive approval process in an expedited timeline to create an Amazon storefront that was active for multiple months. Additionally, T(H managed all fulfillment, customer communication, and design of the mailers.