Triggerhouse

Samuel Adams: Happier Camper Tour

Nationwide

Challenge

Trigger(House was asked to build off of the success of the 2018 Happier Camper national tour and provide regional Samuel Adams sales teams with the ability to put “liquid to lips,” serving key in-market on-premise and off-premise accounts with the Happier Campers.

Approach

In 2019, Trigger(House continued to be the logistical and executional experts behind the Samuel Adams Happier Camper tour. Having met and surpassed client expectations in 2018 for the first national tour, Trigger(House was tasked with providing support to the local/regional sales teams throughout the country. Working closely with these teams, Trigger(House handled all upfront coordination with the local accounts and provided detailed reporting on all activations. Bringing the Happier Campers to these key accounts allowed guests to play branded giant jenga, relax in branded hammocks, and challenge their friends in corn hole.