Red Bull: Slide-In Tour
Northeast
Challenge
Provide vehicles, branded swag, logistics, athlete support, and on-snow production for the Northeast Red Bull marketing team.
Approach
Trigger(House was called upon for the third consecutive year to support the Northeast Red Bull Sports marketing team in producing the annual Red Bull Slide-In Tour. Traditionally providing assets, equipment, athlete transportation, and branded vehicles, T(H supported the team's rider clinics with spotlights on local communities, resorts, and groups like Hoods to Woods along the tour. When it came time for capturing quality content, T(H worked closely with the Red Bull team, photographers, film crew, and resort staff to set the scene for filming and photoshoots, utilizing Red Bull park features and strategically branding the area.
