Triggerhouse

Red Bull: Frozen Rush

Sunday River Resort; Newry, Maine

Challenge

Provide on-snow production, logistics, and staff support for the Red Bull signature series event, Frozen Rush.

Approach

Trigger(House was called in to provide tactical support for the Red Bull Northeast marketing and media house teams for the second and third installment of Frozen Rush. This signature series event features the world's best off-road truck drivers competing head-to-head on the slopes of Sunday River Resort through a custom-built course of jumps, berms, and other snow features.