Red Bull was seeking an experienced production team to execute the Boston leg of their famed international freestyle breakdance competition, Dance Your Style. Between logistics, permitting, and technical support, the right partner would own and orchestrate all event elements on behalf of Red Bull.
Trigger(House was selected as the exclusive production partner for Dance Your Style Boston. In short order, our team created a pop-up outdoor venue in the heart of Boston, City Hall Plaza, complete with a dance floor, viewing decks, a DJ booth, sampling stations, and VIP lounges—all decked in custom graphics and topped with an impressive audio/visual package.
Hundreds of excited Boston fans turned up to cheer their hearts out as the historic venue transformed into an urban playground for jaw-dropping talent from all walks of life. The energy—both in and outside of the cans—was off the charts.