Red Bull: Cliff Diving
Boston, MA
Challenge
For the second year in row, Red Bull hosted its 14th annual Cliff Diving Competition in Boston. With over 25,000 spectators in attendance, Red Bull was seeking a seasoned event partner to create a surprising and fun experience for its VIP guests that showcased their newest seasonal flavor; Juneberry.
Approach
The entire experience was hosted on a yacht positioned in a coveted and unobstructed viewing location directly in front of the 90 ft diving platform overlooking Boston Harbor. Hundreds of invite-only guests, including executives, influencers, and local partners, were treated to a unique tasting experience that included live entertainment and exceptional hospitality. A custom sampling experience served up the newest flavor via a surprise-and-delight “porthole wall”, where a bright blue-gloved human arm replenished its Juneberry stock the moment a can was removed from the display. From the welcome party the night before to the boat on event day, guests were caught up in the high-octane world of the definitive extreme sport for people looking to “get their wings.”
