Triggerhouse

Praytell x Air New Zealand: Visit Tomorrow

New York City, NY

Challenge

Generate mass awareness and excitement with New York media and New Yorkers alike around the announcement of the non-stop Air New Zealand flight from JFK to Auckland.

Approach

Trigger(House worked with PR Agency Praytell to bring the power of “Tomorrow” to the bustling world of today through a limited-time immersive pop-up experience at Hudson Yards. Erected overnight, the “Visit Tomorrow” experience featured a custom-designed 40x40 structure featuring a 16’ curved LED screen with 100 high-res panels and surround sound that took visitors on a tour of New Zealand’s most jaw-dropping destinations. Sam, Air New Zealand’s virtual flight attendant, guided and welcomed New Yorkers into the experience and New Zealand Māori natives performed a powerful Kapa Haka, giving guests a warm blessing throughout the day. Additional event features included a Sky Pantry that supplied Air New Zealand amenities like flat whites and hot chocolate, and a prototype of the SkyNest—the world’s first economy class sleeping quarters.