Observatory x 19 Crimes: Martha’s Chard

Nationwide

Challenge

To celebrate the launch of the newest 19 Crimes wine release in collaboration with Martha Stewart, Trigger(House was tasked with creating one-of-a-kind VIP kits to be shared exclusively with Martha’s celebrity friends and some relevant influencers.

Approach

T(H designed and produced limited edition kits featuring a bottle of 19 Crimes Martha’s Chard, premium branded marble coasters, and a Martha Stewart action figure, which also came equipped with Martha-inspired toy accessories, including miniaturized versions of a wine opener, shovel, rolling pin, wine bottle, and wine glass. From designing kit elements, including the custom shipping vessel and action figure box, to all fulfillment, packing, and shipping logistics, T(H ensured quality control and on-time (and safe) delivery of these exclusive announcement kits.

Results

Over 50 kits were delivered to exclusive recipients including Chelsea Handler, Drew Barrymore, Blake Lively, Stephen Colbert, Jimmy Fallon and, of course, Martha’s good friend and collaborator Snoop Dogg.