M Booth x Behr: BEHR 2025 Color of the Year
Los Angeles, CA
Challenge
Create a multi-day, immersive experience that leaves a lasting impression on key stakeholders (including The Home Depot executives and media), while unveiling BEHR's 2025 Color of the Year, 'Rumors'.
Approach
Trigger(House orchestrated an unforgettable series of luxury experiences for the exclusive, three-day BEHR 2025 Color of the Year reveal, transforming the debut of Rumors into a captivating blend of entertainment, hospitality, and classic Hollywood glamour. The reveal commenced with a luxurious black-car arrival at a rooftop reception featuring interactive design installations and exclusive experiences. Over the next three days, guests embarked on a curated journey of exquisite meals and captivating activities. The grand finale unfolded at the historic Fonda Theatre, where T(H produced a dynamic, rotating four-vignette stage showcasing Rumors in diverse household settings, culminating in a mesmerizing performance by choreographer and dancer Angela Trimbur. Following the performance, guests enjoyed an elegant dinner and an intimate set by entertainer and singer-songwriter Kelley James. T(H meticulously managed every detail of entertainment, programming, and hospitality for the 75+ guests, ensuring a seamless and unforgettable experience that generated significant buzz surrounding BEHR’s new color of the year.
