Triggerhouse

Lumix: Product & Athlete Content Packages

Challenge

Showcase features and accessibility of both Panasonic’s A1 Action and the Twin Camera technology in a creative and captivating real world setting.

Approach

Tapping into an existing Spartan Race and influencer athlete partnership, Trigger(House produced a high-quality photo and video shoot for Panasonic. Working with a four-man content crew over two days on location, T(H was able to capture Spartan athlete Anna Arsenal (a.k.a Strong Mom) using the Lumix cameras in a variety of different settings on the Spartan race course. The team then paired this content with custom animations that complimented the brand’s equity and enhanced the products’ features.