JBL: Shaq’s Funhouse

Atlanta, GA & Miami, FL

Challenge

Partner with one of the biggest names in sports and entertainment, Shaq, to activate the JBL brand at two of his exclusive events. In 2019, JBLxShaq’s Fun House took on the SuperBowl in Atlanta as well as Miami Music Week.

Approach

Never one to tone it down, Shaq’s Fun House is an experience that could drown out a brand. That’s why Trigger(House turned the JBL Dare to Listen experience up a notch. Newly outfitted with a light show back wall, integrated JBL Pulse Photo experiences, and a modified skee ball game inspired by the carnival theme of the night, JBL was the premier brand experience for partygoers all night long.

Results

An activation that not even Shaq himself could miss. Along with Shaq, hundreds of his guests got to experience the JBLxDTL experience with some lucky enough to take home JBL swag. When the sun came up and the music stopped, the Dare to Listen experience was still going strong. JBL delivered the sound for the party everyone was buzzing about.