JBL: Quantum Seeding Kits

Nationwide

Challenge

When it was time for JBL to introduce their brand new Quantum model, they needed an influencer kit capable of properly showcasing the most advanced gaming headphone to hit the market yet.

Approach

Trigger(Studios used iconic JBL Quantum headphone features, including programmable LED and Quantum Surround™ audio, for inspiration to create a package worthy of introducing a new headphone player to the fastest-growing sport in the world—gaming.

Results

From the sleek, monotone black exterior incorporating reflective JBL horn icons on the exterior to the automatic LED lights that triggered upon opening, the JBL Quantum kits made almost as much of an impression as the headphones they held. Beneath the headphone display, a second drawer opened to reveal a JBL portable speaker and a variety of branded swag boasting 75 years of audio expertise behind each pair of JBL Quantum One headphones.