JBL Quantum: NFM Clix Gaming Event
Dallas, TX
Challenge
Integrate livestream gaming, retail, and JBL audio into one seamless experience headlined by JBL Quantum Ambassador Clix.
Approach
To create excitement and drive traffic to this key JBL retail partner, Trigger(House designed and managed a custom event website, inviting excited gamers to register for a chance to win products, prizes, and the ultimate opportunity: going head to head with legendary gamer Clix. The entry lobby of Nebraska Furniture Mart was transformed into a JBL Quantum showcase, complete with two fully equipped gaming stations for Clix to play against selected fans, all streamed live to JBL and Clix social media accounts.
Results
Over 1500 registrations were collected and over 250 exhilarated fans waited in line for their chance to take on the master and conquer the leaderboard, while 11,000 fans from all over the world joined the experience via Clix’s Twitch page and 1.6 million joined via Clix’s Youtube page. Throughout the event, Clix was able to sign autographs and take pictures with every single fan that showed up and the day culminated in a thrilling charity shopping spree in partnership with the Dallas Boys & Girls Club.
