JBL: Peaks on Peaks

Park City, Utah

Challenge

Introduce JBL’s Endurance Peak 3 Headphones by elevating All-Star Weekend in Park City, Utah with a high-octane, celebrity-studded event that shows the product in action.

Approach

Collaborating with industry legend Russell Winfield, Trigger(House designed and produced a one-of-a-kind freestyle course and an epic live stream of the world’s top riders going head to head. Off the course, programming spread across the mountain village that included live performances, big ticket giveaways, DJ sets, and a custom retail experience (on snow) at the JBL Crate.

Results

The Endurance Peak 3 launch was a huge hit on the busiest weekend of the year. Bringing in A-list celebrities such as Angus Cloud, Jordyn Woods, and Jack Mitrani, alongside JBL’s newest snowboarding ambassador, Zeb Powell. Reaching over 29K views via YouTube livestream and over 500 in-person impressions, this event froze the industry in its tracks and will be something to look out for in the upcoming ‘24 season!