Triggerhouse

JBL: PartyBox Live! Fest

New York City, NY

Challenge

Take over the streets of NYC to help JBL celebrate the launch of the newest additions to their fan-favorite PartyBox series—bringing customers, fans, celebrities, and influencers together for a captivating three-day brand experience.

Approach

T(H turned up the volume with nonstop events throughout the city. It all started with lighting up the Empire State Building in JBL orange with the iconic Chrissy Teigen, followed by a live show at the PHD Rooftop Lounge with DJ duo Two Friends. Meanwhile, the JBL SoHo Store was transformed into an immersive PartyBox experience, including an unforgettable block party featuring break dancing, a live graffiti mural, games, screen printing, and DJ sets, all highlighted by Flau'Jae’s electrifying debut performance. T(H created custom event registration sites, inviting fans to intimate in-store fan experiences with JBL ambassadors, Two Friends and Madison Beer. In between activities, T(H hosted exclusive experiences for VIP Harman executives, customers, and influencers, keeping guests entertained from breakfast to last call in the city that never sleeps.