Triggerhouse

JBL: NBA All-Star Weekend

Chicago, IL

Challenge

Develop, build, and produce a memorable JBL branded pop-up during All-Star Weekend 2020. This three-day event would feature several interactive experiences and exclusive performances with JBL’s NBA ambassadors and local Chicago artists.

Approach

Trigger(House worked closely with Octagon and JBL to design The Sounds of the City Experience, which took place in Chicago’s Water Tower Mall. Guests were treated to over six hours of live panel discussions with notable basketball personalities and exclusive performances by the Chicago Bulls’ DJ Flipside and Swoope. Guests were also given a chance to purchase JBL products with the ASW discount as well as win select speakers and signed gear by participating in the JBL 3-Point Game and JBL Photo Op. Throughout the space, premium products proved their relevance to the sport and showed the brand’s strong roots in basketball culture.