JBL: JBL x NYY Game Day Activation

SoHo; New York City, NY

Challenge

Produce a three-day pop-up experience outside the JBL Store in SoHo, NYC to celebrate JBL’s partnership with the New York Yankees, promote existing in-store promotions, drive foot traffic to the store, and help increase daily sales.

Approach

Trigger(House knocked it out of the park with an immersive, baseball-themed experience that caught the attention of local TikTok influencers and passersby. Experience elements included: an epic balloon arch, complimentary baseball-themed snacks and cotton candy, a dual-purpose, custom-built display filled with 1,824 baseballs acting as both a photo op moment and “guess the number” sweepstakes, GWP giveaways (signed baseballs & jerseys, JBL swag), and live DJ sets by DJ Wayne Ski.

Results

JBL scored a home run with fans thanks to the engaging activation and seamless integration of both music and America’s favorite pastime. During the three days, we collected more than 1,000 sweepstakes entries and email addresses and distributed over 2,000 pre-packaged snacks and servings of cotton candy. The event resulted in a +240% increase in foot traffic and +139% increase in sales compared to the previous weekend.