JBL: JBL Live! at Super Bowl LIV

Miami, FL

Challenge

Develop and produce a Miami-inspired, JBL-branded VIP experience at Super Bowl Weekend, featuring an unforgettable live performance by Grammy-nominated artist Aloe Blacc.

Approach

Trigger(House worked closely with JBL to design and execute an exclusive experience in Upper Buena Vista, Miami. Attendees enjoyed authentic cigar-rolling, a Boomerang-style video op, and catered food—all while a DJ welcomed guests as they entered the space, keeping the energy and vibes up before Aloe Blacc took the stage. JBL products were seamlessly integrated throughout the venue and the stage design.

Results

Approximately 300 guests, including key JBL customers and NFL alumni, were treated to a premium VIP experience that was the talk of Super Bowl Weekend.