Triggerhouse

JBL: JBL Fest x Authentics Launch

Las Vegas, NV

Challenge

Create an elite social scene for Harman VIPs, celebrity talent, and influencers alike to enjoy the launch of JBL’s new Authentics speakers—all in the comfort of an iconic Las Vegas retro-style club, “On The Record.”

Approach

Trigger(House rebranded the club space into the sleek and classy “Authentics Sound Lounge,” hosting a one-of-a-kind party where guests could enjoy all sorts of musical performances from DJ Shi Shi to Harman’s special guest Bruno Mars with Two11. The T(H team facilitated all of the celebrity experiences by stage managing and calling the show, while JBL executives were treated to private meet & greets, planned and managed by T(H. Along with eye-catching displays of each of the new speakers, T(H created photo opportunities that brought the product itself to life. A speaker wall step and repeat featuring all three sizes of the Authentics line speakers decorated the club entrance, where guests could have their photos professionally taken. In addition, T(H created two distinct photo ops paying homage to the bold aesthetics of the iconic Authentics print ads, with a green Hip Hop room and a pink Pop room—a fitting and immersive tribute to the product’s stylish launch.