JBL: JBL Fest x House of JBL
LAS VEGAS, NV
Challenge
Welcome 88 major US retailers and international sales teams to discover and take part in JBL’s 2024 major product releases through interactive and wildly creative experiences.
Approach
Trigger(House designed and produced the House of JBL, a six-room space with each area showcasing a different product category and distinct look and feel that made the whole experience feel close to home. The kitchen was turned into a smart space controlled through Google and Alexa from the Authentics line-up. The living room and office displayed an array of JBL TWS and Headband HPs to showcase new product capabilities, while the vibey gameroom exhibited upcoming JBL Quantum models in action. Lastly, the garage and backyard provided participants with a showcase of the 2024 Portable, Partyboxes, and Rallybars.
Results
Building on the success of 2022, key retail partners engaged with new products, learned about consumer behavior trends, and attended breakout sessions. House of JBL was an all-encompassing space, where all visitors were able to experience new and unreleased JBL Products in a way that felt comfortable and true to life.
