JBL: JBL Fest Seeding Kits

Nationwide

Challenge

Design and fabricate seeding kits to amp up influencers and talent for JBL FEST 2022, a three-day brand festival with unique events at the intersection of music, sports, and gaming.

Approach

Leveraging the festival’s key visuals and desert thematic, Trigger(House’s design featured colorful, show-stopping visuals, highlighted top-tier talent performances, housed three fully-customized JBL products, and featured a textured faux-sand interior. Customized product highlighted the three brand pillars (music, sports, and gaming), with charging cables and product manuals staged underneath.

Results

T(H fabricated and fulfilled 160 exclusive seeding kits to a select group of VIPs globally—including executives, talent, influencers, and media—successfully sharing the incredible sounds of JBL products, creating shareable moments for social media, and building excitement around JBL FEST 2022.