Triggerhouse

JBL: JBL Fest

Las Vegas, NV

Challenge

Take over Las Vegas for the third year in a row, bringing musicians, celebrities, customers, and fans together from all over the globe for a world-class experience during the brand's flagship event, JBL Fest 2019.

Approach

Design and produce an epic 3-day festival where guests can see, hear, and feel JBL signature sound via concerts and conferences, consumer activations, product launches, and media suites for a truly immersive brand experience. Pillar events included “JBL Remix,” a throwback performance to the golden age of hip-hop with Run-DMC, “Club JBL,” a night of global beats featuring Bebe Rexha and world-renowned DJ Armin Van Buuren, a first-of-its-kind “JBL Block Party” on the Las Vegas strip featuring local music performances, live podcasts, and the Dare to Listen consumer activation, and “JBL Live” with unforgettable performances by Mabel and Grammy-nominated Khalid.