Triggerhouse

JBL: GRAMMY Awards

Los Angeles, CA

Challenge

As the Official Sound Partner of the GRAMMY Awards®, JBL wanted to provide VIPs with a red carpet-worthy experience that reinforced the brand's prominence in the music world. Trigger(House was tasked with making sure Music’s Biggest Night® was off the charts.

Approach

T(H planned and produced brand activations at a number of events throughout the weekend, including a private Welcome Reception on a terrace in Downtown LA and an exclusive lounge for business customers at the legendary Interscope Records party at SoHo House WeHo. With our presence at the famous Clive Davis Pre-GRAMMY® Gala at the Beverly Hilton Hotel and the AEG Pre & Post GRAMMY Awards® Receptions at Crypto.com Arena, JBL was everywhere. From audio/video support and custom-built product displays to DJ talent and unique video booths, T(H seamlessly integrated JBL into guests’ experiences throughout the entire weekend.