JBL: Game With Gleyber
SoHo; New York City, NY
Challenge
Create the ultimate gaming experience by transforming the JBL Store in SoHo, NYC into a next-level living room to promote JBL’s Quantum gaming headsets. To really knock this one out of the park, the store welcomed New York Yankees’ star player, gaming enthusiast, and JBL brand ambassador Gleyber Torres!
Approach
Trigger(House scored major points with shoppers and New York Yankees fans alike. Experiential elements included a main stage gaming area where fans could play against Gleyber Torres, complimentary pre-packaged baseball-themed snacks and branded bottled water, a meet & greet photo op, and printed signage with a QR code driving participants to a custom pre-promotional and digital sweepstakes landing page. T(H leveled up the experience with an in-store gift with purchase—spend $200 and receive a signed baseball.
