JBL: Dare To Listen Tour

Nationwide

Challenge

Schedule, route, and manage a JBL mobile tour that provides attendees with an impactful and event-relevant branded experience that amplifies both JBL and its products.

Approach

Trigger(House identified music festivals and sporting events relevant to the JBL brand to activate the JBL Dare To Listen tour experience across the continental United States. To drive on-site participation and product demos, the tour experience included multiple touch points, including a baseball-themed dunk tank highlighting JBL waterproof products, heat press for customized branded giveaways, headphone and speaker engraver, themed Boomerang video op, and charging lounge. All event elements were housed in a 20’ branded shipping container for mobility and efficient set-up/breakdown.

Results

The Dare To Listen Tour activated 30 days over 5 months and saw over 700,000 event attendees, engaging with 31,699 unique individuals. We collected over 22,000 email addresses, distributed over 6,500 high-end product premiums and sold $20k in merchandise, making this tour exceed all KPIs we set out to meet.