Triggerhouse

JBL: Dare To Listen Drive-In

Novi, MI

Challenge

Bring back the live music experience in a creative, immersive, and Covid-compliant way.

Approach

Sometimes you have to look back to move forward, so we took a page out of the history books and turned Drive-In movie night into a Drive-In concert. From invitation to activation, T(H developed touchless experiences that delivered a much-needed night out in the Covid era. Guests were first invited to register on a custom event website complete with show information and safety regulations, after which they received a confirmation email and ticket for their vehicle. Upon arrival, each vehicle received gift bags complete with JBL portable speakers for up to five passengers before they were invited to enjoy a green screen photo experience for social media sharing on their way to their designated viewing location. Spaced vehicle parking and adjacent outdoor areas for each car’s group allowed for safely distanced viewing, while our online event page also allowed for guests to order food to be delivered carside throughout the show.