Jack Link’s x Hail Mary PR: National Jerky Day

Whitefish, MT

Challenge

To celebrate the 12th Annual National Jerky Day, Trigger(House was tasked with bringing to life ‘Jack Link’s Meat Retreat’! To do this, T(H started by identifying and securing a ranch in the North West and transforming a basic cabin into a carnivorous dude ranch-style paradise. This mouth-watering PR stunt should make the guests feel immersed in a world of beef and, of course, beef jerky.

Approach

Three pairs of winners were chosen through a sweepstakes for a four-day stay at The Bar W Guest Ranch in Whitefish, MT. There, each pair of guests was consumed by a meat-centric room complete with meat lamps, meat-printed sheets, and a hot tub Marination Station. Every detail in the room was designed and curated to ensure the lucky guests could really (m)eat their hearts out.

Results

Since National Jerky Day is not a household name (yet), the goal was to reach as many people as possible via the Jack Link’s social media accounts, press releases, and a meat bathrobe cameo on the Fox and Friends Morning Show.