Triggerhouse

Jack Link’s: National Jerky Day

Columbus Circle; New York City, NY

Challenge

Drive media impressions with a head-turning Jack Link’s-owned spectacle on the streets of New York in celebration of National Jerky Day.

Approach

Design and fabricate a beef jerky replica of famous US monument Mt. Rushmore and place it on display in a high-traffic location. On National Jerky Day 2014, Meat Rushmore was unveiled in Columbus Circle. The photo-worthy meat monument was made with nearly one ton of Jack Link’s Beef Jerky, standing 13 feet tall and 17 feet wide. Throughout the day, passersby were encouraged to sample Jack Link’s Jerky and post photos of the phenomenon on their social media sites using #MEATRUSHMORE to enter a sweepstakes.