Jack Daniel’s: Creators Cocktail Series
Boston, MA
Challenge
With local independent music scenes in unprecedented jeopardy due to COVID-19, Jack Daniel’s wanted to create a new initiative to support local Boston musicians as well as on and off-premise accounts negatively impacted by the pandemic.
Approach
With input from JD, Trigger(House developed, directed, and produced the Creators Cocktail Series, pairing a local mixologist with 4 Boston-based musical acts to introduce delicious new cocktails inspired by the cherished connection between both sides of the bar—all for the sake of raising awareness and money for the Boston Music Makers Fund. The exciting video series was introduced via social media and a dedicated microsite that not only threw a spotlight on a worthy cause, but also helped lend valuable exposure to up-and-coming independent musicians. Culminating in each artist performing a livestream concert, we brought live music back to an audience sorely missing it.
