Triggerhouse

ICF Next x Hotels.com: Destination Drama

Palm Springs, CA

Challenge

Prove once and for all that, as stressful as trip-planning can get, booking with Hotels.com is as drama-free as it can be. Partnering up with ICF Next, Trigger(House set out to elevate a Palm Springs weekend rental, paying homage to some classic reality tv shows while stirring up a fun, engaging contest and, ultimately, pleasing one lucky winning diva.

Approach

T(H revamped a 1-acre luxury property, transforming an ordinary bedroom into a “confessional room” with the look and feel of a reality tv show. From real tv studio lighting to custom-designed videobooth technology, guests were treated as talent throughout their weekend stay. Custom-designed and fabricated pool floats, umbrellas, towels, and pillows were staged around the property to help build this world of drama and, post-trip, guests were delivered a T(H-produced highlight video of their prime-time worthy antics.