Hotels.com: Lisa Frank Suite

Los Angeles, CA

Challenge

Design and fabricate a custom limited-edition Hotels.com bookable suite in collaboration with pop culture and design icon Lisa Frank. This room should be the perfect blend of both brand identities with a throwback to ‘90s nostalgia.

Approach

Trigger(House transformed a Los Angeles penthouse suite into a whimsical Lisa Frank dreamland complete with a rainbow window display, custom neon light fixtures, light-up canopy bed, Instagram-worthy murals, and hidden surprises throughout. Every detail of the room was curated to give guests a unique experience including "Hotels.com by Lisa Frank" limited edition swag and a minibar stocked with your favorite '90s snacks and beverages.

Results

In a matter of days, the Lisa Frank Suite had 30+ article publishings on major media outlets including Popsugar, Thrillist, Elite Daily, Cosmopolitan, and more. Coverage also included morning show features as well as top-tier outlets including Business Insider, US Weekly, and Fast Company. Due to the overwhelming media coverage, the room was sold out within 1 week of its announcement.