Honeymoon: Offerpad Photo Shoot
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Challenge
Earned creative agency Honeymoon sought Trigger(House’s help with the ultimate real estate challenge on behalf of their client OfferPad: Breathe some fun new life into the tired, soul-sucking world of open houses.
Approach
T(H set out to stage a wildly creative photoshoot that would be sure to get people talking (and laughing), by designing and producing bush costumes for homeowners who want to (l)eavesdrop on people touring their house, a “clean closet” pull-down shade to create the illusion of an empty and orderly closet space, and a custom-labeled bottle of “fresh baked cookie” spray to make the space smell sweet and inviting. All elements effectively poked fun at the hoops people have to jump through these days to try to dress their property up for clusters of eager strangers. And to land the perfect set for this photoshoot, T(H scouted homes, closets, and kitchens that would most perfectly accommodate every idea involved in the concept. In the end, the photoshoot earned a lot of chuckles from some stressed out homeowners who really needed it.
