Hisense: CES Unveiled Press Conference
Las Vegas, NV
Challenge
Position Hisense as a leader in consumer tech advancements through a curated press conference at CES Unveiled that draws attention and digital coverage from influential media and prominent tech industry influencers.
Approach
In collaboration with Hisense International and the brand’s PR agency of record, Max Borges, Trigger(House planned and executed a custom press conference at Mandalay Bay. The conference included an oversized 40’ LED screen positioned in a room capable of holding over 450 guests and featured a simulcast live stream on both CNET as well as the Hisense branded Youtube page. Trigger(House not only managed all stage production logistics including staging, rigging, lighting, audio, and permitting but also played a key role in script and content development.
