HARMAN: Mark Levinson x Lexus Vinyl Lounge
Decatur, TX
Challenge
Design and build a high-end “plug and play” experiential toolkit for seamless integration at a number of events nationwide that leverages the new look and feel of the Mark Levinson brand. Generate awareness and consideration for Mark Levinson sound systems in Lexus vehicles and tell the rebranded Mark Levinson story, tracing a remarkable path of innovation from the origin of the company to where they are today—and the bright future of their exciting partnership with Lexus.
Approach
Trigger(House designed all assets to be modular, easy to transport, and scalable for different size constraints and floor plans. To achieve this while staying true to Mark Levinson and Lexus brand identities, T(H curated an authentic vinyl lounge with adjustable displays that tie in brand partnership history, product highlights, and record-inspired decor. Enhancing the experience was a custom-designed circular DJ booth curating crowd-pleasing music for guests to enjoy while exploring the space or relaxing in a comfy seated parlor.
