Triggerhouse

JBL: JBL Live! at Superbowl LIII

Atlanta, GA

Challenge

Create an engaging VIP experience for guests that incorporates unique product experiences into a live performance party atmosphere to punctuate Super Bowl Weekend.

Approach

Trigger(House worked closely with JBL to produce a live concert experience for guests and VIPs. Upon arrival, guests walked the ‘JBL orange carpet' and had their photo taken in front of a step & repeat. From there, they enjoyed food and drinks, a complimentary cigar rolling station, boomerang-style video booth, and mingled with retired NFL players thanks to JBL’s partnership with the NFLPA. The house DJs performance was amplified by the new JBL Party Box speakers. And to cap the night, Robert Rudolph & The Family Band jammed on stage, providing guests with signature JBL sounds.