Triggerhouse

HARMAN: In-Store Events

HARMAN Store; New York City, New York

Challenge

Celebrate, promote, and bring to life various Harman brand partnerships with engaging and exclusive in-store events.

Approach

Throughout the year, Trigger(House works with HARMAN to transform their flagship retail location into a fully functional venue where fans can attend events, including exclusive product launches, performances, artist appearances, and more. Highlight events include the Quincy Jones product release, photo appearance with DNCE members, a Damian Lillard album release party, Formula E race weekend party, and a Q&A with Yankees star player, Mariano Rivera.