Harley-Davidson®: Pan America™ Truck Design & Build

On & Off Road Across America

Challenge

Design and build a rugged, off-road truck and trailer inspired by the new Harley-Davidson® Pan America™ adventure touring motorcycle. To coincide with the new Pan America™, the assets had to be capable of driving rough terrain to trailheads and rally gatherings with two Pan America™ motorcycles and additional gear to support demo rides.

Approach

Starting with a new 2020 Ford Ranger and custom built Trailer Marker trailer, Trigger(House designed and fabricated the the assets to authentically complement and support the new motorcycle at expos, rallies, and adventure touring events. The rugged asset design was outfitted with functional features like light bars and cubes for added nighttime visibility and storage pods to carry additional riding gear, trail signage, demo registration tablets and charging station, riding supplies, emergency kits, recovery gear, TV, generator, and 28 gallons of supplemental fuel. Key brand queues were added throughout in a subtle and authentic way from the tank and Revolution® Max Engine-inspired wrap to a custom-designed and fabricated grill featuring the H-D bar and shield logo.