Triggerhouse

Harley-Davidson: Pan America Tour

Nationwide

Challenge

Manage and staff the 2021 Harley-Davidson™ Pan America® consumer tour traveling to Overland Expos, Adventure Touring events, and H-D owned demo rides nationwide.

Approach

Trigger(House, in collaboration with H-D, found the perfect tour managers to represent the brand and champion their new touring bike. After combing through countless candidates and conducting in-depth interviews and reference checks, T(H identified a real dream team of riders who perfectly embodied the Harley-Davidson and ADV culture, and boasted years of first-hand knowledge and experience on the road.