Triggerhouse

Harley-Davidson®: Burnout Bagger Photo Op

Nationwide

Challenge

Harley-Davidson® tasked Trigger(House with concepting, designing, and fabricating an engaging new photo op that will stop riders dead in their tracks at NASCAR races and the popular King of the Baggers events all over the country.

Approach

In 2022, H-D® and T(H collaborated on a photo op that centered around a fun nod to racing and moto culture: an iconic touring bike that with a twist of the throttle triggered a smoke machine and sound design sequence to mimic a burnout—the ever-badass stunt in which a stationary bike’s wheels spin and heat up, creating a big, beautiful all-encompassing cloud of smoke in its wake. In 2024, H-D asked T(H to update the motorcycle to a new Road Glide® CVO® and create another photo op for NASCAR races.