Triggerhouse

Food Network: Rooftop Iron Chef Showdown at New York City Food & Wine Festival

New York City, NY

Challenge

Integrate design inspiration from the Food Network’s TV series Iron Chef Showdown into the 2017 New York City Wine & Food Festival on Pier 92. Designs should be fun, engaging, and undeniably Iron Chef.

Approach

Trigger(House fabricated multiple touch points throughout the footprint that incorporated Iron Chef Showdown iconic assets and design themes. A true extension of the show’s set design, these visually stunning and engaging experiences, spanning the 30,000 square foot pier, included a striking grand entrance, a chic judge's lounge, a larger than life ‘Autumn’s Bounty’ cornucopia display with automatic hood lift, a red carpet style celebrity chef meet-and-greet, more than 30 chef stations with live tasting demos, and a commercial kitchen replica complete with playful props for a photo booth set.