Colle McVoy x HARIBO: HARIBO Unicornil-i-cious Treat Retreat

SoHo; New York City, NY

Challenge

Help celebrate the launch of HARIBO’s magical new “Unicorn-i-licious” gummies by partnering with agency Colle McVoy to transform a 2-bedroom NYC apartment into a whimsical wonderland of kaleidoscopic colors in time for National Unicorn Day.

Approach

Bringing the many bold and playful colors and flavors of the new Unicorn-i-licious product to life, T(H started with 3 key experience points that HARIBO wanted to showcase: a mural moment, a selfie moment, and a key interactive element. From the use of fort-building kits for the kids' bedroom to sequin wall treatments and a unicorn plush ball pit, T(H made a dreamy unicorn treat retreat that glowed both day and night. T(H handled the venue management, space design, fabrication, sourcing, and installation that made this special space every bit as enchanting as the product it was paying tribute to.