Boston Beer Company: Samuel Adams & Truly Pride Tours

Nationwide

Challenge

Get people excited about the wide variety of flavors Truly and Sam Adams have to offer by engaging with attendees at big events across the country—all while celebrating Pride Month by incorporating its vibrant colors and championing the brands’ commitment to promoting the freedom of expression.

Approach

Trigger(House handled all aspects of the tour, including the complete custom rebranding of vehicles and other assets to visually complement the theme and aesthetic of Pride.

Results

Boston Beer Company is a huge supporter of the LGBTQ+ community and T(H was responsible for helping them deliver that message loud and clear—and in the most colorful way possible—at 7 major Pride events with over 100,000 attendees!